Mahindra Thar Roxx is a landmark evolution in the tradition that dates to a more than middle-of-nowhere essence of one of India’s most culturally entrenched off-road icons.
The Thar Roxx caters to a wider clientele over its predecessor in continuing relations through enhancing the nameplate around capabilities that got the 2020 launched second generation Thar hitting its feet as a market sensation building upon the big success.
Focusing on modern design, better comfort and overall city life aspirations but at the same time balancing it with off-road capability the Thar Roxx wants to bring in a middle man between the two.
This post looks at how Mahindra reimagineibles Thar for a million more like and all time classic that sparked beguine follower interest.
Design Developement and Exterior Styling
Thar Roxx is a design language that relates to his roots through plain decency and background — but instead is handled in very stylish tones to reach a larger audience.
Surely in one of its mainstays—a wide serving, maritime-upright approach to off-road belly-deep in posturing—a calling card that has defined the Thar in silhouette -style and proportions since first encountering it remains instantly recognizable.
The front fascia also keeps a horizontal seven-slotted bar and the legendary feature dressing as a vertical theme but features new modern context with LED lighting elements.
The characteristic round headlights on the model lineage have been kept pretty much same with their full-LED technology that at the same time help in better visibility but also pleasing aesthetic.
Comfort & Technology Inside
Granddaddy of them all the interior evolution in the Thar formula is represented by Roxx which promises far more comfort, space and technology as an infant from its minimalist counterpart.
The dashboard design knows slightly by being still somewhat vertical and palpable as the sure to Thar but up for more elaborate designs and uses higher quality elements.
Sitting at the heart of the dashboard is a 10.25-inch touch controlled infotainment system, embedded with Mahindra AdrenoX connected car tech that supports a wireless Apple CarPlay and Android Auto.
It gives satellites navigation, vehicle telemetry and remote control features, as well as a bunch of entertainment.
This is next to a digital instrument cluster of similar size, allowing the driver to set his information pages customize and off-road specific displays like an inclinometer, compass, drivetrain status etc.
Powertrain and Performance
Thar Roxx provides a range of powertrains to allow a balance in power to efficiency and regulatory compliance.
The petrol here is the 2.0 mStallion turbo four from Mahindra, about 150–160 hp; and 320-330 Nm torque.
Resounding performance throughout the rev band, with particularly good low-end power which ensures both highway takeovers and off-road obstacle engagement.
Diesel variant gets a 2.2-litre mHawk turbo engine, producing around 130-140 bhp and 320-330 Nm.
The diesel displaces the petrol by on a straight lines more grunt and torque but the torque characteristics of the diesel are more suited as an off-road or long road touring machine.
Chassis & Handling
The Thar Roxx rides as a tuned up version of the vast Mahindra third-gen body-on-frame with n-body architecture added or sculpted to take a four door spec and keeping the structural rigidity that has to true off-road roots.
Torsional robustness of high strength steel components and weight optimization gives a stable highway as well off road foundationHigh-strength steel.
Off-road suspension architecture is common sense, front ISD independent double wishbones & solid rear axle.
It’s a compromise between off-road articulation and on-road comfort, some fine tuning for vehicles that are also intended to do double duty.
The steering uses electric aids which help from rough surfaces feedback, but communicate enough to drive well; high-speed road humps can be more or less dire.
Safety and Technology Traits
Thar Roxx takes care of safety in a way specially in one area where standard model is criticized.
Passive safety comes from a large number of measures including six airbags, three-point seatbelts for every seating position and Isf FIX child seat anchor points that are the most critical safety feature for rollover prone vehicle.
Electronic Stability Control (ESC)/Terrain Modes, Hill Descent Control (HDC), Hill Hold Assist and Tire Pressure Monitoring are all examples of active safety systems used in driver assistance.
On automatic transmission variants they offer Adaptive Cruise Control, as well as Autonomous Emergency Braking, Lane Departure Warning and Traffic Sign Recognition which were not available in this segment of India previously.
Market Positioning and Conclusion
The mahindra thar roxx is a nicely calibrated lift of the Thar concept beyond Thar’s niche
Mahindra has done what it needed to do by addressing the utilitarian constraints that prevented most prospective buyers from considering the standard spec model altogether and has created a vehicle that puts front and centre true off-road DNA but slots neatly into real-world family duties.
The Thar Roxx is positioned directly above that of the lifestyle SUVs such as the Jeep Meridian and the more conventional mid-size SUVs (Honda CR-V, Hyundai Creta and Kia Seltos
There is still some unique character to this vehicle and advantageous off-roading ability that makes a solid case even in a segment that is getting squeezed by taller car based crossovers with limited marginal off-road capabilities.
